BIO
Chen Levy
After over 12 years on the agency side, working with some of the healthcare companies in the World - from medical device and vision care, to pharmaceutical and nutritio. I decided to take the leap and become my own boss during the pandemic. Working in an agency was getting more and more expensive for my clients, and I wasn't getting the projects I wanted. And even when I was, I was too busy managing the team instead of engaging with the client and getting into the weeds. Strategic thinking takes time. Time to understand the audience, time to understand the product and time to out think the rest of the market. Now, I get to do what I love - work with really smart, ambitious people, who just don't have the time to do everything they want to achieve and at the end of the day we're helping patients live their best lives.
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Fun fact: I also own a CrossFit gym. Building a business has taught me a LOT about being smart with my marketing tactics. I've had to build all my own email automations, digital ads, funnels etc. So now, I treat all my projects as if it was my own budget :)
Project
examples
Medtronic Neurovascular
Year on year I built the marketing plan, developed and built the services program and built the digital strategy for the business. My job was to be a second Marketing Director. I would work with the marketing teams to direct and launch all new products - from audience segmentation to positioning and visual identity.
Biosense Webster
A J&J company
ATN identified the need for a direct to patient program, so I researched using online listening tools and search engine optimization platforms to understand the pain points of patients with Atrial Fibrillation. From there, I developed the strategy of how we can launch a brand new program and build over time.
GE Healthcare
Repositioning a business that is already an established player in the ultrasound industry isn't easy, but it was necessary to keep the brand ahead of it's competition. I researched the drivers of conversation in the Women's Health industry and through customer interviews was able to develop a new vision statement and positioning for the business that went way beyond products and was able to emotionally resonate with their current and new audiences.
Get in Touch
612-245-6376
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